With 2017 in our rear view mirror, I'd like to take some time to look back and evaluate. It's always good to reflect so that we can improve moving forward.

Quick Side Note: Night mode just went live and this is the first post that shows off night mode! You can toggle it in the user settings if you're logged in.

A Thank You!

Before we get into the stats and raw numbers, I'd like to say thank you to all our readers for making 2017 a banner year! It's been quite the ride from when we started October 2013. While Scotch is still a side-project for all of us, we're getting closer and closer to making this small side-project a fully fledged company.

Thank you for all the support. Thank you for chatting with us, sharing content, and most of all learning with us.

Now onto the numbers! I love doing these with full transparency to show that with some determination and consistency, you can build up a small side-project into a not-so-small side-project.

Giant Stats Overview

We were able to post 207 articles in 2017. This is barely up from 2016s 203 articles since we've kept with a more quality over quantity approach.

This was the greatest pageviews year ever for us sitting at 25.7M pageviews.

Compare this to our 2016 numbers, we're looking at about a 20% jump year-over-year.

| | 2016 | 2017 | % Change | |---|---|---|---|---| | Pageviews | 21M | 25.7M | +20% | | Users | 6.8M | 7.6M | +19% | | Sessions | 14.5M | 16M | +20% |

Growth Slowing?

What's interesting to note though is that from January to August, we saw a large amount of growth year-over-year, but then it seemed to slow down and our numbers have stayed steady from August to December.

That dip around October is because I fat-finger deleted the Google Analytics script tag. Talk about a scary day where we thought Google stopped sending us any search traffic!

I'm not too sure what factors have caused the slowdown. It's something we'll have to dig into to see if the trend continues through 2018. It could just mean that we've started to saturate the web dev market we're in although I don't think that's possible with the incredible growth and huge number of growing, learning developers.

Hopefully we can break the plateau and keep going to the moon!


Let's talk about which technologies were able to pull traffic in 2017.


Angular has always been one of our most popular (probably most popular) technologies. Let's see how Angular did. This was especially interesting to look at since I was interested to see the transition from AngularJS to Angular users.

| | 2016 | 2017 | % Change | |---|---|---|---|---| | Pageviews | 6.2M | 7.5M | 20% |


We've been publishing more and more React content. This is really what led to the huge growth here. Also the popularity of React has been steadily growing.

React has seen a whopping 64.5% increase in pageviews.

| | 2016 | 2017 | % Change | |---|---|---|---|---| | Pageviews | 1.1M | 1.8M | 64.5% |


Vue is still early territory for us and you'll be sure to see much more Vue content in 2018.

Vue has seen a 263% increase year over year.

| | 2016 | 2017 | % Change | |---|---|---|---|---| | Pageviews | 250k | 897k | 263% |


Laravel is a PHP powerhouse of a framework. Also one of my personal favorite ways to build apps. Scotch made the jump from WordPress to a full-on Laravel site earlier this year.

I haven't written nearly as much on Laravel as I'd like to but that didn't stop Laravel traffic from grabbing a 20% year over year growth.

| | 2016 | 2017 | % Change | |---|---|---|---|---| | Pageviews | 1.6M | 1.9M | 20% |

Guest Authors Galore

2017 was the year that we brought on many more guest authors. This has been a big reason for the overall growth and we are so thankful to all the great developers that have wanted to share their coding knowledge with the masses.

We added 95 new authors to our growing stable of talented and quality authors. This is down from 2016's addition of 135 authors as we've been a bit more strict on adding authors.

Check out our top authors page to see all the greats.

The most popular articles of 2017 are:

  1. Angular 2 HTTP Requests with Observables
  2. S.O.L.I.D: The First 5 Principles of Object Oriented Design
  3. Build a RESTful API Using Node and Express 4
  4. Learning React.js: Getting Started and Concepts
  5. Best Sublime Text 3 Themes of 2015 and 2016
  6. Angular 2 Form Validation
  7. Authenticate a Node.js API with JSON Web Tokens
  8. AngularJS Routing Using UI-Router
  9. Easy Node Authentication: Setup and Local
  10. React on the Server for Beginners: Build a Universal React and Node App

Looking Ahead. 2018 Goals

Overall, I'm a happy camper looking back at the 2017 stats. What was interesting to see was that of all the most popular articles, the majority weren't even written in 2017. We have taken a more niche approach to many of our articles, but in 2018 we'll be getting back to the core articles that I think more people are searching.

One of our main driving factors we use when writing our articles is to replace the docs. We want to be more fun, easier to understand, more real-world, and quicker than using the official docs. Let's get back to doing that in 2018.

Better Organization

With more authors and more content than ever, it's been a challenge to organizing it all. The Guides section needs more work and we're committed to using those as the entrance to all our growing stable of content.

Higher Quality Content

We've made a big push into video this year and we'll continue this further. We want the majority of our learning content to be a combination of video and written content. We've found that most devs prefer the hybrid format.

More Community Events

We started doing a bit of livestream/coding and free webinars this year. We'd like to get on a schedule and do streaming weekly and webinars monthly. Learning code is more fun when we can all chat and learn face to face.


Again, thanks to everyone that has visited a Scotch article, followed and chatted with us on social, and has drank any scotch while learning code. Here's to a brilliant 2018 of learning new things.

Let us know in the comments what you're looking forward to learning in 2018.

Seriously, bottom of the heart, break out into song, warm fuzzy feelings, thanks to everyone for helping to make this side project into one of the most fun things I've ever had the pride to be a part of.