Community Post

Using C-Panel for Social Media Marketing

JohannCarpio
👁️ 746,448 views
💬 comments

Social media marketing is essential for today’s business, both online and offline. You also need a website, and you need a web host. It would make perfect sense, then, to tie them all up together. You can make it simple to have and maintain social network accounts if your web hosting has social media integration.

Social networks use up a lot of time and bandwidth, and your host server has to accommodate the special needs of social media applications, C-Panel or cPanel is a user panel for web administration that enables seamless social media integration. It will enable site owners or web administrations to manage everything from one place.

Think of it as the command center on a ship. You can push many buttons and check many monitors, but all you need is to know which ones you need to execute certain commands. This is particularly useful for administrators that have no technical coding skills, because they can access their host server without using an file transfer protocol (ftp) client. It is not the engine or the ship itself, but a way for users to control everything. It works at the root f any operating system and can handle a large number of transactions in the virtual environment, such as social network applications and services. cPanel supports Apache, PERL and PHP environments. It can also monitor email protocols.

Security matters

However, cPanel is not without its weaknesses. The security team of cPanel announced some concerns on the integrity of certain Web Host Manager (WHM) versions, specifically 11.48. 11.50, 11.52,and 11.54. WHM is the main application of cPanel which users to control and configure the server and user privileges. It is web-based, so it is easy to access. Unfortunately, some versions are more vulnerable to breaches than others are. Continuing the ship analogy, security breaches allow someone outside the ship to control certain if not all ship functions. Exactly what these vulnerabilities are has not yet been revealed, although the security team released a patch to affected users to deal with them.

Setting up cPanel

If you are just setting up your first website, you are about 90% sure to use cPanel. It would still be prudent to set it up correctly to address these security as well as other concerns even if you are not affected by the security concerns above. The cPanel is easy enough to use once it is set up. The real problem is setting up cPanel can be difficult if you have never used it before. Here are some tips to help you figure out how to make sense of the highly technical how-tos that are too often the only ones available to newbie cPanel users.

Get your log in from your web host

Your web host should have sent you a link to your website as well as your user name and password to access your cPanel WHM after you have signed up for a hosting account. If it has not, ask for them. Your web address should be in this form: http://www.yourwebsite.com:2082 or http://www.yourwebsite:2083. The numbers represent unsecured and secured, respectively. You can then enter your log in details.

Get familiar with the interface

cPanel has a simple interface, and most people are familiar with search and menu functions, which are found at the top panel. On the top right corner, you will find the navigation bar, which includes Search Features, Accounts Management, Notifications, and Logout. On the side bar, you will see four icons. These represent Home, Statistics, Dashboard, and User Management, in that order. Explore all these options and figure out how to use them. When you log in, you will see a screen like this one.

Set up social networks

Setting up social networks is actually quite easy if you know where to look. Still on the home page, look for the “Software” section (use the search bar if you can’t find it) and click on the “Softaculous Apps Installer” or similar app. You can choose from a wide variety of apps, including WordPress and most of the most popular social networks, and install it with one click. Choose the apps you add to your cPanel carefully as it eats up space on your host server.

Bandwidth analysis

Among the biggest bandwidth users are social media sites, so you really need to give what platforms you choose to integrate into your host server with due consideration. Your host server will only provide you with so much space, and no more.

To do a bandwidth analysis, you first have to figure out the average number of visitors you get and pages they go to every day. This affects the amount of bandwidth you need to transfer data to your visitors. You can check this on your cPanel in the “Statistics” feature if you already have it on your site. Your bandwidth requirements should allow for spikes in user views i.e. you have an online promotion, and growth in the number of visitors.

Social media marketing is endemic, and for good reason. You can benefit greatly from a well designed strategy as long as you can manage it properly. cPanel integration can help immensely.